I Heart Stationery…
In a digital age flooded with endless AI-generated images, one of my greatest joys is creating tangible paper goods you can actually hold—especially for life’s most special moments like weddings, holidays, and birthdays.
On this page, you’ll find a curated portfolio of custom wedding stationery and greeting card designs, created either exclusively by me or through creative collaborations with top designers and brands.
Stationery Suite:
Whimsical Retro Cartoon Wedding
Project Scope & Contributions:
Role: Designer & Illustrator (All custom artwork, color styling, typography curation, and text layouts created by Jake Hallin).
Copyright Note: © The Knot Worldwide. All rights reserved. .
A playful, custom stationery collection blending nostalgic charm with modern wedding aesthetics. For this project, I was tasked with creating a design that filled whitespace in the wedding stationery landscape utilizing the popular rubber hose cartoon style-think Betty Boop.
I handled the full creative direction—designing all original retro-inspired illustrations, developing a custom color palette, and curating the font hierarchy and text layout for a cohesive brand and print experience. Products in this image top to bottom: RSVP, Wedding Liner, Wedding Invite, Standard Envelope, Details Card
Each wedding collection for The Knot features a core design suite—including the invitation, RSVP card, details card, envelope, and envelope liner—alongside a secondary buildout collection tailored to specific project needs. For the Whimsical Retro Cartoon suite, I was tasked with designing a unique buildout consisting of an all-in-one invitation, mini-RSVP, custom envelope sticker, and return envelope.
Day-Of Designs: Beyond the core invitation suite and secondary buildout items, this project extended into a day-of stationery and digital experience, featuring custom-designed wedding programs, place cards, and a matching wedding website.
To maximize versatility and offer a seamless client experience, the Whimsical Retro Cartoon stationery collection was intentionally designed to adapt to a wide variety of card trim shapes and printing formats. Role: Designer & Illustrator (All original artwork, color styling, typography curation, and text layouts created by Jake Hallin). Copyright Notice: © The Knot Worldwide. All rights reserved.
The collection features a curated palette of seven distinct colorways, strategically informed by a data-driven blend of historical sales performance and emerging modern wedding design trends. This balanced approach ensures that every couple can find a palette that perfectly captures their unique wedding aesthetic while maintaining strong commercial appeal.

